This statistic presents the share of internet users in the United States who don't want their personal data shared with other companies for more targeted or interesting advertisements as of May 2018, sorted by age. According to the findings, 67 percent of respondents aged 18 to 29 years stated to not wanting companies sharing their personal data in return for more targeted advertisements, while in comparison 81 percent of respondents aged 30 to 44 years reported similarly.
Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group
Question: "Which of the following statements comes closest to your view, even if neither is exactly right? - I don't want companies sharing my data with other companies in order to advertise to me online."
*18-29 years: n = 469
*30-44 years: n = 546
*45-54 years: n = 399
*55-64 years: n = 353
*65 and over: n = 437
*Total: n = 2,204
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Morning Consult. (May 31, 2018). Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/873889/internet-users-do-not-want-companies-sharing-data-targeted-ads/
Morning Consult. "Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group." Chart. May 31, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/873889/internet-users-do-not-want-companies-sharing-data-targeted-ads/
Morning Consult. (2018). Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/873889/internet-users-do-not-want-companies-sharing-data-targeted-ads/
Morning Consult. "Share of Internet Users in The United States Who Don't Want Companies Sharing Their Data for More Targeted or Interesting Advertisements as of May 2018, by Age Group." Statista, Statista Inc., 31 May 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/873889/internet-users-do-not-want-companies-sharing-data-targeted-ads/
Morning Consult, Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/873889/internet-users-do-not-want-companies-sharing-data-targeted-ads/ (last visited November 10, 2024)
Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group [Graph], Morning Consult, May 31, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/873889/internet-users-do-not-want-companies-sharing-data-targeted-ads/
