This statistic presents the share of internet users in the United States who don't mind sharing their personal data with other companies if it means receiving more targeted or interesting advertisements as of May 2018, sorted by gender. According to the findings, 14 percent of surveyed male respondents and seven percent of female respondents both stated to not minding their personal data being shared for more targeted advertisements.
Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender
Question: "Which of the following statements comes closest to your view, even if neither is exactly right? - I don't mind companies sharing my data with other companies if it means I get more targeted or interesting advertisements."
*Male: n = 1,064
*Female: n = 1,140
*Total: n = 2,204
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Morning Consult. (May 31, 2018). Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/873855/internet-users-do-not-mind-companies-sharing-data-targeted-ads/
Morning Consult. "Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender." Chart. May 31, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/873855/internet-users-do-not-mind-companies-sharing-data-targeted-ads/
Morning Consult. (2018). Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/873855/internet-users-do-not-mind-companies-sharing-data-targeted-ads/
Morning Consult. "Share of Internet Users in The United States Who Don't Mind Companies Sharing Their Data for More Targeted or Interesting Advertisements as of May 2018, by Gender." Statista, Statista Inc., 31 May 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/873855/internet-users-do-not-mind-companies-sharing-data-targeted-ads/
Morning Consult, Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/873855/internet-users-do-not-mind-companies-sharing-data-targeted-ads/ (last visited November 10, 2024)
Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender [Graph], Morning Consult, May 31, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/873855/internet-users-do-not-mind-companies-sharing-data-targeted-ads/
