Regarding the global cost-per-click (CPC) of search advertising, it was found that the CPC in the first quarter of 2024 was at 0.62 U.S. dollars, compared to 0.52 U.S. dollars in the first quarter of 2024.
Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2024
(in U.S. dollars)
based on data measured on the Skai platform; broader industry metrics may vary
Supplementary notes
The source provides the following information on methodology: "Analysis is drawn from a population of approximately $7B in advertising spend, comprising over 3,000 advertiser and agency accounts across 40 vertical industries and over 150 countries running on the Skai platform on Google, Microsoft, Baidu, Yandex, Yahoo! Japan, Verizon Media, Amazon, Walmart, Instacart, Criteo, Apple Search Ads, Pinterest, Snapchat, Facebook, Instagram and the Facebook Audience Network."
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Skai. (July 3, 2024). Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2024 (in U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/873639/search-advertising-cpc/
Skai. "Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2024 (in U.S. dollars)." Chart. July 3, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/873639/search-advertising-cpc/
Skai. (2024). Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2024 (in U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/873639/search-advertising-cpc/
Skai. "Search Advertising Cost-per-click (Cpc) Worldwide from 1st Quarter 2017 to 1st Quarter 2024 (in U.S. Dollars)." Statista, Statista Inc., 3 Jul 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/873639/search-advertising-cpc/
Skai, Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2024 (in U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/873639/search-advertising-cpc/ (last visited November 10, 2024)
Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2024 (in U.S. dollars) [Graph], Skai, July 3, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/873639/search-advertising-cpc/