Zalando.de is leading the Fashion e-commerce market in Germany, with e-commerce net sales of US$2,393 million in 2022 generated in Germany, followed by otto.de with US$1,531 million. Third place is taken by hm.com with a revenue of US$947 million. Aboutyou.de is the fourth biggest Fashion online store in Germany with net sales of US$882 million in 2022.
The e-commerce market category “Fashion” includes the online trade of articles of clothing (for men, women, and children), shoes, and shoe care products (e.g., cleaning products) as well as accessories and bags (e.g., hats, scarves, gloves, leather bags, suitcases, purses, and briefcases). Outdoor and sports apparel, outdoor and athletic footwear, as well as baby apparel fall under other categories (see: “Toys, Hobby & DIY”). Market volume, market growth, and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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ecommerceDB.com. (July 21, 2023). Top online stores in the Fashion segment in Germany in 2022, by e-commerce net sales (in million U.S. dollar) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/871139/top-online-stores-fashion-germany-ecommercedb
ecommerceDB.com. "Top online stores in the Fashion segment in Germany in 2022, by e-commerce net sales (in million U.S. dollar)." Chart. July 21, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/871139/top-online-stores-fashion-germany-ecommercedb
ecommerceDB.com. (2023). Top online stores in the Fashion segment in Germany in 2022, by e-commerce net sales (in million U.S. dollar). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/871139/top-online-stores-fashion-germany-ecommercedb
ecommerceDB.com. "Top Online Stores in The Fashion Segment in Germany in 2022, by E-commerce Net Sales (in Million U.S. Dollar)." Statista, Statista Inc., 21 Jul 2023, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/871139/top-online-stores-fashion-germany-ecommercedb
ecommerceDB.com, Top online stores in the Fashion segment in Germany in 2022, by e-commerce net sales (in million U.S. dollar) Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/871139/top-online-stores-fashion-germany-ecommercedb (last visited November 10, 2024)
Top online stores in the Fashion segment in Germany in 2022, by e-commerce net sales (in million U.S. dollar) [Graph], ecommerceDB.com, July 21, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/871139/top-online-stores-fashion-germany-ecommercedb
