The statistic shows the share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform. It was found that 40 percent of surveyed industry professionals had been already investing in addressable TV opportunities.
Share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertiser Perceptions. (May 23, 2018). Share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/870958/investment-in-advanced-tv-by-platform/
Advertiser Perceptions. "Share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform." Chart. May 23, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/870958/investment-in-advanced-tv-by-platform/
Advertiser Perceptions. (2018). Share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/870958/investment-in-advanced-tv-by-platform/
Advertiser Perceptions. "Share of Marketers Investing in Advanced Tv Advertising in The United States as of December 2017, by Platform." Statista, Statista Inc., 23 May 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/870958/investment-in-advanced-tv-by-platform/
Advertiser Perceptions, Share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/870958/investment-in-advanced-tv-by-platform/ (last visited November 10, 2024)
Share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform [Graph], Advertiser Perceptions, May 23, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/870958/investment-in-advanced-tv-by-platform/
