Consumer familiarity with sports brands in Germany 2016

Published by Statista Research Department, Nov 7, 2016
This statistic shows the results of a survey conducted in Germany in October and November 2016 on the familiarity with sports brands among consumers. The best-known sports brands in Germany are Nike, Puma and Reebok. 85 percent of respondents stated they knew Puma.

Which of these sports brands do you know, even if just by name?

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Release date

November 2016

Region

Germany

Survey time period

October 26 to November 4, 2016

Number of respondents

1,000 respondents

Age group

18-69 years

Special properties

respondents who don't "never" buy products from sports brands and know at least one sports brand

Method of interview

Online survey

Supplementary notes

Multiple answers were possible. The top 20 answers are shown.

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