This statistic shows the results of a survey conducted from February to April 2018 among adult Americans on their preferred airlines. The results were sorted by recent purchases based on the customers' loyalty. During the survey, 25.2 percent of respondents bought a Southwest airline ticket based on their loyalty to the brand; 21 percent of respondents purchased a Southwest ticket without any feeling of loyalty.
United States: Brand preferences for airlines from February through April 2018, by recent purchase based on loyalty
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The Brand Strength Monitor. (May 15, 2018). United States: Brand preferences for airlines from February through April 2018, by recent purchase based on loyalty [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/869781/us-brand-preferences-for-airlines-based-on-loyalty/
The Brand Strength Monitor. "United States: Brand preferences for airlines from February through April 2018, by recent purchase based on loyalty." Chart. May 15, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/869781/us-brand-preferences-for-airlines-based-on-loyalty/
The Brand Strength Monitor. (2018). United States: Brand preferences for airlines from February through April 2018, by recent purchase based on loyalty. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/869781/us-brand-preferences-for-airlines-based-on-loyalty/
The Brand Strength Monitor. "United States: Brand Preferences for Airlines from February through April 2018, by Recent Purchase Based on Loyalty." Statista, Statista Inc., 15 May 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/869781/us-brand-preferences-for-airlines-based-on-loyalty/
The Brand Strength Monitor, United States: Brand preferences for airlines from February through April 2018, by recent purchase based on loyalty Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/869781/us-brand-preferences-for-airlines-based-on-loyalty/ (last visited November 10, 2024)
United States: Brand preferences for airlines from February through April 2018, by recent purchase based on loyalty [Graph], The Brand Strength Monitor, May 15, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/869781/us-brand-preferences-for-airlines-based-on-loyalty/
