This statistic shows the results of a survey on the level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018. The survey found that 28 percent of intermediaries stated to be very confident in their understanding of AI, whereas advertisers were less sure of their understanding with 30 percent stating to not be confident at all.
Level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (July 11, 2018). Level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/869758/ai-understanding-among-ad-professionals-in-europe/
IAB Europe. "Level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018." Chart. July 11, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/869758/ai-understanding-among-ad-professionals-in-europe/
IAB Europe. (2018). Level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/869758/ai-understanding-among-ad-professionals-in-europe/
IAB Europe. "Level of Understanding of Artificial Intelligence (Ai) Technology among Advertising Professionals in Europe in 2018." Statista, Statista Inc., 11 Jul 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/869758/ai-understanding-among-ad-professionals-in-europe/
IAB Europe, Level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/869758/ai-understanding-among-ad-professionals-in-europe/ (last visited November 13, 2024)
Level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018 [Graph], IAB Europe, July 11, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/869758/ai-understanding-among-ad-professionals-in-europe/
