The graph shows the results of an Ipsos survey on the brand recognition of selected FIFA partners and World Cup sponsors in selected countries worldwide as of May 2018. During the survey fielded in April and May 2018, 90 percent of respondents in Argentina recognized Coca-Cola as a FIFA partner and World Cup sponsor.
Brand recognition of selected FIFA partners and World Cup sponsors in selected countries worldwide as of May 2018
among internet users who had seen, heard or read about the FIFA World Cup
Method of interview
Online panel
Supplementary notes
This question was phrased by the source as follows: "Name as many of the official FIFA partners and official 2018 World Cup sponsors that you are aware of."
*The source provides the following information about the methodology: "The survey was conducted via the Ipsos Online Panel system in 27 countries around the world including: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Germany, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, Great Britain, and the USA.
Approximately 1000 individuals aged 16 -64 or 18-64 were surveyed in Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Spain, Great Britain, and the USA. Approximately 500 individuals aged 16 -64 were surveyed in Argentina, Belgium, Chile, Hungary, India, Malaysia, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Sweden, Turkey."
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Ipsos. (June 7, 2018). Brand recognition of selected FIFA partners and World Cup sponsors in selected countries worldwide as of May 2018 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/869184/brand-awareness-fifa-sponsor-countries/
Ipsos. "Brand recognition of selected FIFA partners and World Cup sponsors in selected countries worldwide as of May 2018." Chart. June 7, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/869184/brand-awareness-fifa-sponsor-countries/
Ipsos. (2018). Brand recognition of selected FIFA partners and World Cup sponsors in selected countries worldwide as of May 2018. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/869184/brand-awareness-fifa-sponsor-countries/
Ipsos. "Brand Recognition of Selected Fifa Partners and World Cup Sponsors in Selected Countries Worldwide as of May 2018." Statista, Statista Inc., 7 Jun 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/869184/brand-awareness-fifa-sponsor-countries/
Ipsos, Brand recognition of selected FIFA partners and World Cup sponsors in selected countries worldwide as of May 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/869184/brand-awareness-fifa-sponsor-countries/ (last visited November 10, 2024)
Brand recognition of selected FIFA partners and World Cup sponsors in selected countries worldwide as of May 2018 [Graph], Ipsos, June 7, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/869184/brand-awareness-fifa-sponsor-countries/