Global brand awareness of FIFA and World Cup sponsors in 2018

The graph shows the results of an Ipsos survey on the brand recognition of selected FIFA partners and World Cup sponsors worldwide as of May 2018. During the survey fielded in April and May 2018, 76 percent of respondents recognized Coca-Cola as a FIFA partner and World Cup sponsor.

Brand recognition of selected FIFA partners and World Cup sponsors worldwide as of May 2018

Characteristic	Share of respondents
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Release date

June 2018

More information

Region

Worldwide

Survey time period

April 20 to May 4, 2018

Number of respondents

12,207*

Age group

16-64 years

Special properties

among internet users who had seen, heard or read about the FIFA World Cup

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Name as many of the official FIFA partners and official 2018 World Cup sponsors that you are aware of."

*The source provides the following information about the methodology: "The survey was conducted via the Ipsos Online Panel system in 27 countries around the world including: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Germany, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, Great Britain, and the USA.

Approximately 1000 individuals aged 16 -64 or 18-64 were surveyed in Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Spain, Great Britain, and the USA. Approximately 500 individuals aged 16 -64 were surveyed in Argentina, Belgium, Chile, Hungary, India, Malaysia, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Sweden, Turkey."

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