This statistic shows the results of a survey among European advertisers, agencies and publishers on the most important factors to ensure consumer receptivity to advertising campaigns in 2018. During the survey, 81 percent of respondents stated that the consumer's level of attention had the highest impact on receptivity.
Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018
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IAB Europe. (June 6, 2018). Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/869026/ad-targeting-top-factors-for-consumer-receptivity-in-europe/
IAB Europe. "Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018." Chart. June 6, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/869026/ad-targeting-top-factors-for-consumer-receptivity-in-europe/
IAB Europe. (2018). Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/869026/ad-targeting-top-factors-for-consumer-receptivity-in-europe/
IAB Europe. "Most Important Factors to Ensure Consumer Receptivity to Advertising Campaigns in Europe in 2018." Statista, Statista Inc., 6 Jun 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/869026/ad-targeting-top-factors-for-consumer-receptivity-in-europe/
IAB Europe, Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/869026/ad-targeting-top-factors-for-consumer-receptivity-in-europe/ (last visited November 13, 2024)
Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018 [Graph], IAB Europe, June 6, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/869026/ad-targeting-top-factors-for-consumer-receptivity-in-europe/
