This statistic shows the results of a 2016 survey in which respondents in Poland were asked if it is desirable for them to receive personalized offers based on their personal data, broken down by age group. Among those surveyed, 18 to 24 year olds are most interested in receiving personalized offers based on their data, with 58 percent saying that this is desirable for them, compared to 32 percent of 55 to 65 year olds.
Share of respondents who are interested in receiving personalized offers based on their personal data in Poland in 2016, by age*
* This question was phrased by the source as follows: "Therefore, they are striving to gain access to personal data incl. address and shopping preferences. Is it desirable for you to receive personalized offers based on you personal data?".
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Comarch. (April 12, 2017). Share of respondents who are interested in receiving personalized offers based on their personal data in Poland in 2016, by age* [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/867793/personalized-offers-interest-by-age-poland/
Comarch. "Share of respondents who are interested in receiving personalized offers based on their personal data in Poland in 2016, by age*." Chart. April 12, 2017. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/867793/personalized-offers-interest-by-age-poland/
Comarch. (2017). Share of respondents who are interested in receiving personalized offers based on their personal data in Poland in 2016, by age*. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/867793/personalized-offers-interest-by-age-poland/
Comarch. "Share of Respondents Who Are Interested in Receiving Personalized Offers Based on Their Personal Data in Poland in 2016, by Age*." Statista, Statista Inc., 12 Apr 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/867793/personalized-offers-interest-by-age-poland/
Comarch, Share of respondents who are interested in receiving personalized offers based on their personal data in Poland in 2016, by age* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/867793/personalized-offers-interest-by-age-poland/ (last visited November 13, 2024)
Share of respondents who are interested in receiving personalized offers based on their personal data in Poland in 2016, by age* [Graph], Comarch, April 12, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/867793/personalized-offers-interest-by-age-poland/
