This statistic depicts the result of a survey on the marketing channels used by pharmaceutical companies to reach out General Practitioners in Italy as of 2017. According to data, the channel indicated as the most common by the largest share of GPs (98.3 percent) was the meeting with medical sales representatives, followed by continued medical education (CME), which was mentioned as marketing tool by 40 percent of the interviewee.
Share of General Practitioners reached out by pharmaceutical companies in Italy in 2017, by marketing channel
*The general questionnaire was addressed to 4,000 thousand individuals, among which 27.2 percent were General Practitioners, 63.7 percent were Medical Specialists and 9.1 percent were local Pharmacists. This specific statistic reports only the answers given by GPs. Multiple answers were possible.
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IQVIA. (March 30, 2018). Share of General Practitioners reached out by pharmaceutical companies in Italy in 2017, by marketing channel [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/863326/pharmaceutical-marketing-channels-according-to-gps-in-italy/
IQVIA. "Share of General Practitioners reached out by pharmaceutical companies in Italy in 2017, by marketing channel ." Chart. March 30, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/863326/pharmaceutical-marketing-channels-according-to-gps-in-italy/
IQVIA. (2018). Share of General Practitioners reached out by pharmaceutical companies in Italy in 2017, by marketing channel . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/863326/pharmaceutical-marketing-channels-according-to-gps-in-italy/
IQVIA. "Share of General Practitioners Reached out by Pharmaceutical Companies in Italy in 2017, by Marketing Channel ." Statista, Statista Inc., 30 Mar 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/863326/pharmaceutical-marketing-channels-according-to-gps-in-italy/
IQVIA, Share of General Practitioners reached out by pharmaceutical companies in Italy in 2017, by marketing channel Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/863326/pharmaceutical-marketing-channels-according-to-gps-in-italy/ (last visited November 10, 2024)
Share of General Practitioners reached out by pharmaceutical companies in Italy in 2017, by marketing channel [Graph], IQVIA, March 30, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/863326/pharmaceutical-marketing-channels-according-to-gps-in-italy/
