This statistic shows the results of a survey asking South Korean designer fashion enterprises about their marketing strategies as of November 2017. During the survey period, 77.7 percent of respondents replied that they run their own websites and blogs to advertise products.
Marketing strategies of South Korean designer fashion enterprises as of November 2017
Based on complete enumeration from 722 fashion enterprises*
Method of interview
Face-to-face interview, online survey
Supplementary notes
*Limited to designer fashion enterprises and their chief designers who are the members of the Council of Fashion Designers of Korea that have participated in the government-supported projects related to designer fashion industry for the last three years.
According to the source, 'designer fashion industry' is defined as an industry consisting of designer-centered fashion goods manufacturing companies that have a unique identity of their own, produce independent flagship collections and diffusion lines, and present products via fashion shows or exhibitions.
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Korea Creative Content Agency. (December 29, 2017). Marketing strategies of South Korean designer fashion enterprises as of November 2017 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/862491/south-korea-designer-fashion-company-advertising-strategies/
Korea Creative Content Agency. "Marketing strategies of South Korean designer fashion enterprises as of November 2017." Chart. December 29, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/862491/south-korea-designer-fashion-company-advertising-strategies/
Korea Creative Content Agency. (2017). Marketing strategies of South Korean designer fashion enterprises as of November 2017. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/862491/south-korea-designer-fashion-company-advertising-strategies/
Korea Creative Content Agency. "Marketing Strategies of South Korean Designer Fashion Enterprises as of November 2017." Statista, Statista Inc., 29 Dec 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/862491/south-korea-designer-fashion-company-advertising-strategies/
Korea Creative Content Agency, Marketing strategies of South Korean designer fashion enterprises as of November 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/862491/south-korea-designer-fashion-company-advertising-strategies/ (last visited November 10, 2024)
Marketing strategies of South Korean designer fashion enterprises as of November 2017 [Graph], Korea Creative Content Agency, December 29, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/862491/south-korea-designer-fashion-company-advertising-strategies/
