This statistic presents the average engagement rate on influencer-generated content on Instagram worldwide in 2017, sorted by follower count. During the measured period, influencers with 100,000 to 500,000 followers on the social media platform had an average engagement rate of 2.21 percent per Instagram post.
Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count
35,131 Instagram posts published from 6,540 influencers’ Instagram accounts with 1,000 – 500,000 followers; based on Mavrck platform, wider industry metrics may vary
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Mavrck. (January 3, 2018). Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/862249/average-engagements-per-instagram-post-influencer/
Mavrck. "Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count." Chart. January 3, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/862249/average-engagements-per-instagram-post-influencer/
Mavrck. (2018). Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/862249/average-engagements-per-instagram-post-influencer/
Mavrck. "Average Engagement Rate on Influencer-generated Content on Instagram Worldwide in 2017, by Follower Count." Statista, Statista Inc., 3 Jan 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/862249/average-engagements-per-instagram-post-influencer/
Mavrck, Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/862249/average-engagements-per-instagram-post-influencer/ (last visited November 10, 2024)
Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count [Graph], Mavrck, January 3, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/862249/average-engagements-per-instagram-post-influencer/
