Online marketplaces such as eBay, Alibaba, or JD.com, accounted for over one-third of global online shopping orders. During a 2023 survey, 15 percent of digital shoppers reported spending money in e-grocers and supermarkets. Branded website purchasing ranked third with 14 percent of those surveyed, followed by retailer websites with 13 percent.
Distribution of online purchases worldwide as of April 2023, by channel
The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa, and Thailand.
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Wunderman Thompson Commerce. (June 27, 2023). Distribution of online purchases worldwide as of April 2023, by channel [Graph]. In Statista. Retrieved September 19, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/861336/share-online-shopping-customers-vs-sales-by-platform/
Wunderman Thompson Commerce. "Distribution of online purchases worldwide as of April 2023, by channel." Chart. June 27, 2023. Statista. Accessed September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/861336/share-online-shopping-customers-vs-sales-by-platform/
Wunderman Thompson Commerce. (2023). Distribution of online purchases worldwide as of April 2023, by channel. Statista. Statista Inc.. Accessed: September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/861336/share-online-shopping-customers-vs-sales-by-platform/
Wunderman Thompson Commerce. "Distribution of Online Purchases Worldwide as of April 2023, by Channel." Statista, Statista Inc., 27 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/861336/share-online-shopping-customers-vs-sales-by-platform/
Wunderman Thompson Commerce, Distribution of online purchases worldwide as of April 2023, by channel Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/861336/share-online-shopping-customers-vs-sales-by-platform/ (last visited September 19, 2024)
Distribution of online purchases worldwide as of April 2023, by channel [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/861336/share-online-shopping-customers-vs-sales-by-platform/