This statistic presents the comparison between web browser and app usage for mobile holiday shopping in North America as of January 2018. According to the findings, 52 percent of responding shoppers used their mobile web browser during their mobile shopping session, while in comparison 48 percent used a specific retailer app instead.
Web browser versus app usage for mobile holiday shopping in North America as of January 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TrendSource. (February 22, 2018). Web browser versus app usage for mobile holiday shopping in North America as of January 2018 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/861030/web-browser-versus-app-usage-mobile-holiday-shopping/
TrendSource. "Web browser versus app usage for mobile holiday shopping in North America as of January 2018." Chart. February 22, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/861030/web-browser-versus-app-usage-mobile-holiday-shopping/
TrendSource. (2018). Web browser versus app usage for mobile holiday shopping in North America as of January 2018. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/861030/web-browser-versus-app-usage-mobile-holiday-shopping/
TrendSource. "Web Browser versus App Usage for Mobile Holiday Shopping in North America as of January 2018." Statista, Statista Inc., 22 Feb 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/861030/web-browser-versus-app-usage-mobile-holiday-shopping/
TrendSource, Web browser versus app usage for mobile holiday shopping in North America as of January 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/861030/web-browser-versus-app-usage-mobile-holiday-shopping/ (last visited November 10, 2024)
Web browser versus app usage for mobile holiday shopping in North America as of January 2018 [Graph], TrendSource, February 22, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/861030/web-browser-versus-app-usage-mobile-holiday-shopping/