The contribution of FMCG sector to the overall television advertising expenditure across India was amounted to around 113 billion Indian rupees in 2020, making it the highest grossing category. FMCG was followed by the e-commerce and telecom sector, with contributions amounting to around 25 and 17 billion Indian rupees respectively. Overall, the growth of television ad expenditure saw a slight decline compared to the previous year, largely due to the COVID-19 pandemic.
Television advertising expenditure contribution across India in 2020, by category
(in billion Indian rupees)
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Madison World, & Pitch. (February 17, 2021). Television advertising expenditure contribution across India in 2020, by category (in billion Indian rupees) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/860789/india-television-advertising-expenditure-contribution-by-category/
Madison World, und Pitch. "Television advertising expenditure contribution across India in 2020, by category (in billion Indian rupees)." Chart. February 17, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/860789/india-television-advertising-expenditure-contribution-by-category/
Madison World, Pitch. (2021). Television advertising expenditure contribution across India in 2020, by category (in billion Indian rupees). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/860789/india-television-advertising-expenditure-contribution-by-category/
Madison World, and Pitch. "Television Advertising Expenditure Contribution across India in 2020, by Category (in Billion Indian Rupees)." Statista, Statista Inc., 17 Feb 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/860789/india-television-advertising-expenditure-contribution-by-category/
Madison World & Pitch, Television advertising expenditure contribution across India in 2020, by category (in billion Indian rupees) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/860789/india-television-advertising-expenditure-contribution-by-category/ (last visited November 13, 2024)
Television advertising expenditure contribution across India in 2020, by category (in billion Indian rupees) [Graph], Madison World, & Pitch, February 17, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/860789/india-television-advertising-expenditure-contribution-by-category/
