In 2024, WeChat was reported to be the strongest Chinese brand, with a Brand Strength Index score of 94.3. Hot pot chain Haidilao leapfrogged to the second place, followed closely by beverage brands Wu Liang Ye and Kweichow Moutai Group.
Leading Chinese brands in 2024, by Brand Strength Index
According to the source, the Brand Strength Index (BSI) is a score out of 100 based on three brand strength measures: Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance relative to the brand's competitors.
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Brand Finance. (May 8, 2024). Leading Chinese brands in 2024, by Brand Strength Index [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/858498/china-strongest-brands-by-bsi/
Brand Finance. "Leading Chinese brands in 2024, by Brand Strength Index." Chart. May 8, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/858498/china-strongest-brands-by-bsi/
Brand Finance. (2024). Leading Chinese brands in 2024, by Brand Strength Index. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/858498/china-strongest-brands-by-bsi/
Brand Finance. "Leading Chinese Brands in 2024, by Brand Strength Index." Statista, Statista Inc., 8 May 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/858498/china-strongest-brands-by-bsi/
Brand Finance, Leading Chinese brands in 2024, by Brand Strength Index Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/858498/china-strongest-brands-by-bsi/ (last visited November 10, 2024)
Leading Chinese brands in 2024, by Brand Strength Index [Graph], Brand Finance, May 8, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/858498/china-strongest-brands-by-bsi/
