Webrooming was more popular among Swedish online shoppers in recent years, compared to showrooming. the share of consumers researching a product online before going to a conventional store increased from 40 percent of respondents in 2018, to 42 percent in 2019.
Types of research made by online shoppers before their last purchase in Sweden in 2019
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PostNord, & Svensk Digital Handel. (February 18, 2020). Types of research made by online shoppers before their last purchase in Sweden in 2019 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/858027/research-methods-used-by-online-shoppers-before-purchase-sweden/
PostNord, und Svensk Digital Handel. "Types of research made by online shoppers before their last purchase in Sweden in 2019." Chart. February 18, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/858027/research-methods-used-by-online-shoppers-before-purchase-sweden/
PostNord, Svensk Digital Handel. (2020). Types of research made by online shoppers before their last purchase in Sweden in 2019. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/858027/research-methods-used-by-online-shoppers-before-purchase-sweden/
PostNord, and Svensk Digital Handel. "Types of Research Made by Online Shoppers before Their Last Purchase in Sweden in 2019." Statista, Statista Inc., 18 Feb 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/858027/research-methods-used-by-online-shoppers-before-purchase-sweden/
PostNord & Svensk Digital Handel, Types of research made by online shoppers before their last purchase in Sweden in 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/858027/research-methods-used-by-online-shoppers-before-purchase-sweden/ (last visited November 13, 2024)
Types of research made by online shoppers before their last purchase in Sweden in 2019 [Graph], PostNord, & Svensk Digital Handel, February 18, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/858027/research-methods-used-by-online-shoppers-before-purchase-sweden/
