This statistic shows the results of a survey conducted from October 2017 through March 2018 among 3,000 adult Americans on their preferred hotel brand. The results were sorted by ethnic background. During the survey, 11.8 percent of African American respondents stated that their preferred hotel brand is Holiday Inn Express; 14.6 percent of Caucasian respondents said the same.
United States: Brand preferences for hotels from October 2017 to March 2018, by ethnicity
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The Brand Strength Monitor. (April 25, 2018). United States: Brand preferences for hotels from October 2017 to March 2018, by ethnicity [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/856363/united-states-brand-preferences-hotels-ethnicity/
The Brand Strength Monitor. "United States: Brand preferences for hotels from October 2017 to March 2018, by ethnicity." Chart. April 25, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/856363/united-states-brand-preferences-hotels-ethnicity/
The Brand Strength Monitor. (2018). United States: Brand preferences for hotels from October 2017 to March 2018, by ethnicity. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/856363/united-states-brand-preferences-hotels-ethnicity/
The Brand Strength Monitor. "United States: Brand Preferences for Hotels from October 2017 to March 2018, by Ethnicity." Statista, Statista Inc., 25 Apr 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/856363/united-states-brand-preferences-hotels-ethnicity/
The Brand Strength Monitor, United States: Brand preferences for hotels from October 2017 to March 2018, by ethnicity Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/856363/united-states-brand-preferences-hotels-ethnicity/ (last visited November 13, 2024)
United States: Brand preferences for hotels from October 2017 to March 2018, by ethnicity [Graph], The Brand Strength Monitor, April 25, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/856363/united-states-brand-preferences-hotels-ethnicity/
