The advertising expenditure of the information and communications industry accounted for 12.8 percent of terrestrial television advertising expenditures in Japan in 2023. The beverages and cigarettes industry followed with a share of 10.3 percent. During that year, the terrestrial TV advertising expenditure amounted to 1.67 trillion Japanese yen.
Distribution of terrestrial TV advertising expenditure in Japan in 2023, by industry
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Dentsu. (February 27, 2024). Distribution of terrestrial TV advertising expenditure in Japan in 2023, by industry [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/825976/japan-advertising-expenses-terrestrial-tv-distribution-by-industry/
Dentsu. "Distribution of terrestrial TV advertising expenditure in Japan in 2023, by industry." Chart. February 27, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/825976/japan-advertising-expenses-terrestrial-tv-distribution-by-industry/
Dentsu. (2024). Distribution of terrestrial TV advertising expenditure in Japan in 2023, by industry. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/825976/japan-advertising-expenses-terrestrial-tv-distribution-by-industry/
Dentsu. "Distribution of Terrestrial Tv Advertising Expenditure in Japan in 2023, by Industry." Statista, Statista Inc., 27 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/825976/japan-advertising-expenses-terrestrial-tv-distribution-by-industry/
Dentsu, Distribution of terrestrial TV advertising expenditure in Japan in 2023, by industry Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/825976/japan-advertising-expenses-terrestrial-tv-distribution-by-industry/ (last visited November 10, 2024)
Distribution of terrestrial TV advertising expenditure in Japan in 2023, by industry [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/825976/japan-advertising-expenses-terrestrial-tv-distribution-by-industry/
