This statistic shows the results of a survey conducted from October 2017 through February 2018 among 2,500 adult Americans on their preferred quick-service restaurant brand. The results were sorted by gender. During the survey, 8.2 percent of men stated their preferred quick-service restaurant brand is Starbucks Coffee; 16.3 percent of women said the same.
United States: Brand preferences for quick service restaurants from October 2017 to February 2018, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Brand Strength Monitor. (March 15, 2018). United States: Brand preferences for quick service restaurants from October 2017 to February 2018, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/825123/united-states-brand-preferences-quick-service-restaurants-gender/
The Brand Strength Monitor. "United States: Brand preferences for quick service restaurants from October 2017 to February 2018, by gender." Chart. March 15, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/825123/united-states-brand-preferences-quick-service-restaurants-gender/
The Brand Strength Monitor. (2018). United States: Brand preferences for quick service restaurants from October 2017 to February 2018, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/825123/united-states-brand-preferences-quick-service-restaurants-gender/
The Brand Strength Monitor. "United States: Brand Preferences for Quick Service Restaurants from October 2017 to February 2018, by Gender." Statista, Statista Inc., 15 Mar 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/825123/united-states-brand-preferences-quick-service-restaurants-gender/
The Brand Strength Monitor, United States: Brand preferences for quick service restaurants from October 2017 to February 2018, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/825123/united-states-brand-preferences-quick-service-restaurants-gender/ (last visited November 10, 2024)
United States: Brand preferences for quick service restaurants from October 2017 to February 2018, by gender [Graph], The Brand Strength Monitor, March 15, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/825123/united-states-brand-preferences-quick-service-restaurants-gender/