This statistic shows the willingness of consumers to upgrade to selected premium personal care products in the United States as of 2016. As of 2016, 52 percent of U.S. consumers stated that they were willing to trade up for premium shaving need products, which was well above the 26 percent figure for the personal care category in general.
Consumer willingness to upgrade to premium personal care products in the United States as of 2016*
*Number of U.S. consumers who participated in the survey is not provided by the source as the source does not give a breakdown of the survey participants by country.
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Nielsen. (December 15, 2016). Consumer willingness to upgrade to premium personal care products in the United States as of 2016* [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/823554/consumer-willingness-to-upgrade-to-premium-personal-care-products-us/
Nielsen. "Consumer willingness to upgrade to premium personal care products in the United States as of 2016*." Chart. December 15, 2016. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/823554/consumer-willingness-to-upgrade-to-premium-personal-care-products-us/
Nielsen. (2016). Consumer willingness to upgrade to premium personal care products in the United States as of 2016*. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/823554/consumer-willingness-to-upgrade-to-premium-personal-care-products-us/
Nielsen. "Consumer Willingness to Upgrade to Premium Personal Care Products in The United States as of 2016*." Statista, Statista Inc., 15 Dec 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/823554/consumer-willingness-to-upgrade-to-premium-personal-care-products-us/
Nielsen, Consumer willingness to upgrade to premium personal care products in the United States as of 2016* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/823554/consumer-willingness-to-upgrade-to-premium-personal-care-products-us/ (last visited November 10, 2024)
Consumer willingness to upgrade to premium personal care products in the United States as of 2016* [Graph], Nielsen, December 15, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/823554/consumer-willingness-to-upgrade-to-premium-personal-care-products-us/
