This statistic shows the perception of return on investment (ROI) on social media vs. traditional media campaigns among marketers worldwide from March 2016 to March 2017. The findings show that as of March 2017, 51 percent of responding marketers believed the return on investment on social media campaigns to have been higher than on traditional media campaigns, compared to 24 percent who thought that the ROI remained the same.
Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017
among marketing professionals from advertisers in every large industry category
Supplementary notes
Question: Looking at the marketing dollars your firm spent on social media campaigns (e.g. on Facebook, Instagram, Twitter, Snapchat, etc.) over the last 2 years, do you believe the ROI (return on investment) was higher or lower than the ROI on traditional media campaigns (e.g. on TV, radio, outdoor, newspapers, etc.)?
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Credit Suisse. (April 25, 2017). Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/821398/marketer-perspectives-social-media-traditional-media-campaigns/
Credit Suisse. "Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017." Chart. April 25, 2017. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/821398/marketer-perspectives-social-media-traditional-media-campaigns/
Credit Suisse. (2017). Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/821398/marketer-perspectives-social-media-traditional-media-campaigns/
Credit Suisse. "Perception of Return on Investment (Roi) on Social Media Vs. Traditional Media Ad Campaigns among Marketers Worldwide from March 2016 to March 2017." Statista, Statista Inc., 25 Apr 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/821398/marketer-perspectives-social-media-traditional-media-campaigns/
Credit Suisse, Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/821398/marketer-perspectives-social-media-traditional-media-campaigns/ (last visited November 13, 2024)
Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017 [Graph], Credit Suisse, April 25, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/821398/marketer-perspectives-social-media-traditional-media-campaigns/
