Forecast of new brand and LOE impact in developed pharma markets 2019-2026
This statistic shows the forecast of new brand and brand loss of exclusivity (LOE) impact in developed pharma markets from 2019 to 2026, in billion U.S. dollars. According to the forecast, in 2022, the loss of exclusivity is expected to have a negative impact of some 32 billion U.S. dollars while the new brand spending would be a gain of 31 billion U.S. dollars.