The figure shows the share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age group. During the survey, 22 percent of Millennials who do not currently have a pay TV service stated that they had cut the cord in the past 12 months.
Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age group
among those who do not currently have a pay TV service
Method of interview
Online survey
Supplementary notes
Generation Z: ages 14–20 (born 1997–2003)
Millennials: ages 21–34 (born 1983–1996)
Generation X: ages 35–51 (born 1966–1982)
Baby boomers: ages 52–70 (born 1947–1965)
Matures: ages 71+ (born 1946 or earlier)
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Deloitte. (March 19, 2018). Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/819436/pay-tv-cord-cut-past-year/
Deloitte. "Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age group." Chart. March 19, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/819436/pay-tv-cord-cut-past-year/
Deloitte. (2018). Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/819436/pay-tv-cord-cut-past-year/
Deloitte. "Share of Pay Tv Consumers Who Canceled Their Service in The Last 12 Months in The United States as of November 2017, by Age Group." Statista, Statista Inc., 19 Mar 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/819436/pay-tv-cord-cut-past-year/
Deloitte, Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/819436/pay-tv-cord-cut-past-year/ (last visited November 10, 2024)
Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age group [Graph], Deloitte, March 19, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/819436/pay-tv-cord-cut-past-year/
