Italy: banner advertising market revenue 2019-2028

The ad spending in the 'Banner Advertising' segment of the digital advertising market in Italy was forecast to continuously increase between 2023 and 2028 by in total 0.5 billion U.S. dollars (+32.68 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 2.04 billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'Banner Advertising' segment of the digital advertising market was continuously increasing over the past years.

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Ad spending of the banner advertising industry in Italy 2019-2028 (in billion U.S. dollars)

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Release date

November 2023

More information

Region

Italy

Survey time period

2019 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.

Additional information:
Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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