The statistic shows the leading cause types supported by corporations as part of their marketing and advertising campaigns worldwide between 2013 and 2017. It was found that the majority of corporate ad campaigns supported environmental causes, followed by diversity causes with 18 percent and health causes with 17 percent.
Leading cause types supported by corporations as part of their marketing and advertising campaigns worldwide between 2013 and 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu Aegis Network. (January 23, 2018). Leading cause types supported by corporations as part of their marketing and advertising campaigns worldwide between 2013 and 2017 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/817454/leading-causes-supported-by-global-corporations/
Dentsu Aegis Network. "Leading cause types supported by corporations as part of their marketing and advertising campaigns worldwide between 2013 and 2017." Chart. January 23, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/817454/leading-causes-supported-by-global-corporations/
Dentsu Aegis Network. (2018). Leading cause types supported by corporations as part of their marketing and advertising campaigns worldwide between 2013 and 2017. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/817454/leading-causes-supported-by-global-corporations/
Dentsu Aegis Network. "Leading Cause Types Supported by Corporations as Part of Their Marketing and Advertising Campaigns Worldwide between 2013 and 2017." Statista, Statista Inc., 23 Jan 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/817454/leading-causes-supported-by-global-corporations/
Dentsu Aegis Network, Leading cause types supported by corporations as part of their marketing and advertising campaigns worldwide between 2013 and 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/817454/leading-causes-supported-by-global-corporations/ (last visited November 13, 2024)
Leading cause types supported by corporations as part of their marketing and advertising campaigns worldwide between 2013 and 2017 [Graph], Dentsu Aegis Network, January 23, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/817454/leading-causes-supported-by-global-corporations/
