The statistic shows the corporate purpose advertising campaigns as share of total winning purpose campaigns at Cannes Lions from 2013 to 2017. It was found that 57 percent of Cannes Lions purpose marketing winners in 2017 were corporate purpose campaigns, as opposed to NGO campaigns.
Corporate purpose advertising campaigns as share of total winning purpose campaigns at Cannes Lions from 2013 to 2017
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Dentsu Aegis Network. (January 23, 2018). Corporate purpose advertising campaigns as share of total winning purpose campaigns at Cannes Lions from 2013 to 2017 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/817386/corporate-purpose-ad-campaign-share-cannes/
Dentsu Aegis Network. "Corporate purpose advertising campaigns as share of total winning purpose campaigns at Cannes Lions from 2013 to 2017." Chart. January 23, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/817386/corporate-purpose-ad-campaign-share-cannes/
Dentsu Aegis Network. (2018). Corporate purpose advertising campaigns as share of total winning purpose campaigns at Cannes Lions from 2013 to 2017. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/817386/corporate-purpose-ad-campaign-share-cannes/
Dentsu Aegis Network. "Corporate Purpose Advertising Campaigns as Share of Total Winning Purpose Campaigns at Cannes Lions from 2013 to 2017." Statista, Statista Inc., 23 Jan 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/817386/corporate-purpose-ad-campaign-share-cannes/
Dentsu Aegis Network, Corporate purpose advertising campaigns as share of total winning purpose campaigns at Cannes Lions from 2013 to 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/817386/corporate-purpose-ad-campaign-share-cannes/ (last visited November 10, 2024)
Corporate purpose advertising campaigns as share of total winning purpose campaigns at Cannes Lions from 2013 to 2017 [Graph], Dentsu Aegis Network, January 23, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/817386/corporate-purpose-ad-campaign-share-cannes/
