This statistic shows the distribution of customer personas in insurance market in selected countries worldwide in 2016. In the United States, 46 percent of respondents were deemed to be Nomads, who value digital innovation and aren't tied to traditional financial services providers, whereas only 14 percent were classified as Hunters, who value competitive pricing and prefer traditional financial services providers.
Distribution of customer personas in insurance market in selected countries worldwide in 2016
consumers with an insurance policy across 18 markets
Supplementary notes
The source defines the three personas as follows:
Nomads are "a highly digitally active group, ready for a new model of delivery."
Hunters are "searching for the best deal on price."
Quality Seekers are "looking for high quality, responsive service and data protection."
The source sorted the respondents into these three customer personas based on their own research.
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Accenture. (May 17, 2017). Distribution of customer personas in insurance market in selected countries worldwide in 2016 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/813039/insurance-purchase-factors-worldwide/
Accenture. "Distribution of customer personas in insurance market in selected countries worldwide in 2016." Chart. May 17, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/813039/insurance-purchase-factors-worldwide/
Accenture. (2017). Distribution of customer personas in insurance market in selected countries worldwide in 2016. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/813039/insurance-purchase-factors-worldwide/
Accenture. "Distribution of Customer Personas in Insurance Market in Selected Countries Worldwide in 2016." Statista, Statista Inc., 17 May 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/813039/insurance-purchase-factors-worldwide/
Accenture, Distribution of customer personas in insurance market in selected countries worldwide in 2016 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/813039/insurance-purchase-factors-worldwide/ (last visited November 10, 2024)
Distribution of customer personas in insurance market in selected countries worldwide in 2016 [Graph], Accenture, May 17, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/813039/insurance-purchase-factors-worldwide/
