During a 2021 survey carried out among U.S. consumers, 67 percent of respondents stated they thought it was important, very important, or extremely important for a brand to tailor messaging to their needs before they purchased from the brand for the first time. Three quarters said brands should make it easy for them to navigate in-store and online.
Importance of personalization actions for consumers purchasing for the first time in the United States as of September 2021
Original question: "We would like to know how each of these aspects influences your decision to buy from a brand/business for the first time. For that brand/business, please indicate how important each of the following aspects is."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (November 12, 2021). Importance of personalization actions for consumers purchasing for the first time in the United States as of September 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/809719/content-personalization-importance-consumer-industry/
McKinsey & Company. "Importance of personalization actions for consumers purchasing for the first time in the United States as of September 2021." Chart. November 12, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/809719/content-personalization-importance-consumer-industry/
McKinsey & Company. (2021). Importance of personalization actions for consumers purchasing for the first time in the United States as of September 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/809719/content-personalization-importance-consumer-industry/
McKinsey & Company. "Importance of Personalization Actions for Consumers Purchasing for The First Time in The United States as of September 2021." Statista, Statista Inc., 12 Nov 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/809719/content-personalization-importance-consumer-industry/
McKinsey & Company, Importance of personalization actions for consumers purchasing for the first time in the United States as of September 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/809719/content-personalization-importance-consumer-industry/ (last visited November 10, 2024)
Importance of personalization actions for consumers purchasing for the first time in the United States as of September 2021 [Graph], McKinsey & Company, November 12, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/809719/content-personalization-importance-consumer-industry/
