In 2020, Google dominated the digital advertising market in Canada with a share of 50 percent, compared to Facebook's market share of 33 percent. Total digital ad spend in Canada stood at over 9.6 billion Canadian dollars that year.
Digital advertising revenue market share held by Google and Facebook in Canada in 2020
* The source states that Facebook ad market share was "approaching the one-third mark" in 2020. ** Figure calculated by Statista based on data provided by the source.
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Statista. (November 13, 2021). Digital advertising revenue market share held by Google and Facebook in Canada in 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/806895/canada-google-facebook-ad-market-share/
Statista. "Digital advertising revenue market share held by Google and Facebook in Canada in 2020." Chart. November 13, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/806895/canada-google-facebook-ad-market-share/
Statista. (2021). Digital advertising revenue market share held by Google and Facebook in Canada in 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/806895/canada-google-facebook-ad-market-share/
Statista. "Digital Advertising Revenue Market Share Held by Google and Facebook in Canada in 2020." Statista, Statista Inc., 13 Nov 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/806895/canada-google-facebook-ad-market-share/
Statista, Digital advertising revenue market share held by Google and Facebook in Canada in 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/806895/canada-google-facebook-ad-market-share/ (last visited November 13, 2024)
Digital advertising revenue market share held by Google and Facebook in Canada in 2020 [Graph], Statista, November 13, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/806895/canada-google-facebook-ad-market-share/
