The statistic shows the change in online shopping behavior over the past year in China as of 2017, by generation. According to the result of a survey, around 78 percent of the surveyed Chinese Millennials shopped more frequently online over the last 12 months.
Change in online shopping behavior over the past year in China in 2017, by generation
Millennials: born after 1985.
Among the respondents, 67 percent were Millennials
with an even split between those born between 1985-
1989 and those born after 1990.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
KPMG. (December 30, 2017). Change in online shopping behavior over the past year in China in 2017, by generation [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/805351/china-online-shopping-frequency-change-over-the-past-12-months-by-generation/
KPMG. "Change in online shopping behavior over the past year in China in 2017, by generation." Chart. December 30, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/805351/china-online-shopping-frequency-change-over-the-past-12-months-by-generation/
KPMG. (2017). Change in online shopping behavior over the past year in China in 2017, by generation. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/805351/china-online-shopping-frequency-change-over-the-past-12-months-by-generation/
KPMG. "Change in Online Shopping Behavior over The past Year in China in 2017, by Generation." Statista, Statista Inc., 30 Dec 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/805351/china-online-shopping-frequency-change-over-the-past-12-months-by-generation/
KPMG, Change in online shopping behavior over the past year in China in 2017, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/805351/china-online-shopping-frequency-change-over-the-past-12-months-by-generation/ (last visited November 10, 2024)
Change in online shopping behavior over the past year in China in 2017, by generation [Graph], KPMG, December 30, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/805351/china-online-shopping-frequency-change-over-the-past-12-months-by-generation/
