Outdoor clothing buyer numbers Germany 2023

The number of German consumers who wanted to buy outdoor clothing for exercise or daily activities taking place outside has fluctuated in recent years, so far amounting to roughly 3.53 million in 2023. This was a decrease compared to the year before.

Outdoor nation

Outdoor clothing and equipment are popular in Germany for a variety of reasons, most of all their functionality and practical purposes. Germans enjoy being outside, be it to exercise or to pursue nature-based activities such as hiking or camping. In fact, the number of people owning equipment for tents, camping and outdoor activities has been increasing, with 10.11 million recorded in 2023. Considering that German camping trips in particular may last up to three weeks or more, investing in durable outdoor and camping equipment becomes especially important.

Amazon leading online outdoor shop

The most popular online store for buying sports and outdoor equipment in Germany is by far amazon.de, overtaking others such as atto.de and zalando.de. Outdoor apparel and equipment industry revenue is expected to increase in the coming years, with experts predicting as much as 2.5 billion euros generated in 2025.

Number of people who want to buy outdoor clothing for exercise or everyday activities in the next one to two years in Germany from 2019 to 2023 (in millions)

Characteristic	Number of people in millions
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Informationon on population:
Base: German-speaking population 14 years of age and older living in private households at the place of residence in the Federal Republic of Germany

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people

Further information on the methodology can be found here.

This question was asked during the survey in the following wording: "Here on this list we wrote down three things that one does not buy every day. Could you please tell me which of these you personally own or have available in your household?" - "And is there something on this list that you want to buy in the next one-two years, regardless of whether it's for you or for someone else? - outdoor clothing for exercise or everyday activities, for example Jack Wolfskin, The North Face, Schöffel."

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