This statistic shows data on the perceived relevance of advertising in selected media among consumers worldwide as of October 2017. During the survey, 39 percent of respondents stated that advertising on social media was very or somewhat relevant.
Perceived relevance of advertising in selected media among consumers worldwide as of October 2017
* Respondents were surveyed in United States, Canada, France, Germany, the
Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.
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Salesforce Research. (January 16, 2018). Perceived relevance of advertising in selected media among consumers worldwide as of October 2017 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/804313/relevance-advertising-media-worldwide/
Salesforce Research. "Perceived relevance of advertising in selected media among consumers worldwide as of October 2017." Chart. January 16, 2018. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/804313/relevance-advertising-media-worldwide/
Salesforce Research. (2018). Perceived relevance of advertising in selected media among consumers worldwide as of October 2017. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/804313/relevance-advertising-media-worldwide/
Salesforce Research. "Perceived Relevance of Advertising in Selected Media among Consumers Worldwide as of October 2017." Statista, Statista Inc., 16 Jan 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/804313/relevance-advertising-media-worldwide/
Salesforce Research, Perceived relevance of advertising in selected media among consumers worldwide as of October 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/804313/relevance-advertising-media-worldwide/ (last visited September 20, 2024)
Perceived relevance of advertising in selected media among consumers worldwide as of October 2017 [Graph], Salesforce Research, January 16, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/804313/relevance-advertising-media-worldwide/