Brazil: Net Promoter Score of Alibaba.com 2016-2017

Published by
Stephanie Chevalier,
May 4, 2022
This statistic presents the net promoter score (NPS) of Alibaba.com in Brazil in 2016 and 2017. In 2017, Alibaba had a net promoter score of 30 points, up from around 27.1 points a year earlier. Other Net Promoter Score measurements of leading Brazilian e-retailers are available here.

Net Promoter Score of online shopping portal Alibaba.com in Brazil in 2016 and 2017

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Sources

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Release date

January 2018

Region

Brazil

Survey time period

September 2016 and 2017*

Number of respondents

2,000 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

* In 2017, data collection was carried out between September 21 and October 2. The source does not provide the exact survey date for 2016.
The source uses the term "recommendation index" ("índice de recomendação") instead of Net Promoter Score, though the methodology described is equivalent to that of the NPS.

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