Total advertising spending in Western Europe in 2021 amounted to 130.2 billion U.S dollars, out of which internet accounted for 75.3 billion that year. TV was the second largest medium in that regard, with 28.4 billion in ad spend in the region in 2021.
Advertising expenditure in Western Europe from 2017 to 2024, by medium
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Zenith. (June 8, 2022). Advertising expenditure in Western Europe from 2017 to 2024, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/799801/ad-spend-in-western-europe-media/
Zenith. "Advertising expenditure in Western Europe from 2017 to 2024, by medium (in million U.S. dollars)." Chart. June 8, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/799801/ad-spend-in-western-europe-media/
Zenith. (2022). Advertising expenditure in Western Europe from 2017 to 2024, by medium (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/799801/ad-spend-in-western-europe-media/
Zenith. "Advertising Expenditure in Western Europe from 2017 to 2024, by Medium (in Million U.S. Dollars)." Statista, Statista Inc., 8 Jun 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/799801/ad-spend-in-western-europe-media/
Zenith, Advertising expenditure in Western Europe from 2017 to 2024, by medium (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/799801/ad-spend-in-western-europe-media/ (last visited November 10, 2024)
Advertising expenditure in Western Europe from 2017 to 2024, by medium (in million U.S. dollars) [Graph], Zenith, June 8, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/799801/ad-spend-in-western-europe-media/
