In 2021, television advertising spending in the Asia-Pacific region amounted to approximately 54.9 billion U.S. dollars, marking a minor increase from about 54.6 billion dollars in 2012. In 2016, TV ad spending was surpassed by expenditures on online marketing.
Television advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024
(in billion U.S. dollars)
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Zenith. (December 9, 2021). Television advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/799725/asia-pacific-television-advertising-spending/
Zenith. "Television advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024 (in billion U.S. dollars) ." Chart. December 9, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/799725/asia-pacific-television-advertising-spending/
Zenith. (2021). Television advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024 (in billion U.S. dollars) . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/799725/asia-pacific-television-advertising-spending/
Zenith. "Television Advertising Expenditure in The Asia-pacific Region from 2012 to 2021 with Forecasts to 2024 (in Billion U.S. Dollars) ." Statista, Statista Inc., 9 Dec 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/799725/asia-pacific-television-advertising-spending/
Zenith, Television advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024 (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/799725/asia-pacific-television-advertising-spending/ (last visited November 10, 2024)
Television advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024 (in billion U.S. dollars) [Graph], Zenith, December 9, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/799725/asia-pacific-television-advertising-spending/