This statistic shows the Canadian government's advertising expenditure on Canada 150, broken down by social media platform. Canada 150 refers to the 150th anniversary of Canada, which occurred in 2017. The findings reveal that 950,000 Canadian dollars were spent on Facebook advertising for Canada 150, with 426,000 dollars spent on advertising through YouTube. The cost of Snapchat advertising (involving the creation of Snapchat geofilters) amounted to 17,000 Canadian dollars, with advertising on Twitter amounting to 375,000 dollars. The total governmental social media advertising spend on Canada 150 totaled 1.916 million Canadian dollars.
Net expenditure by Canadian government on social media advertising for Canada 150 in 2017, by platform
(in Canadian dollars)
The 17,000 Canadian dollars spent on Snapchat were used to create custom Snapchat geofilters.
A total of five Facebook campaigns, five Twitter campaigns and two YouTube campaigns were executed.
The data listed in this graph excludes two Facebook campaigns, one Twitter campaign and one YouTube campaign, which at the time of publication were not accounted for due to the campaigns still running.
The funding for the social media campaigns was provided by Canadian Heritage.
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Global News . (November 10, 2017). Net expenditure by Canadian government on social media advertising for Canada 150 in 2017, by platform (in Canadian dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/798062/canada-150-government-expenditure-social-media-advertising/
Global News . "Net expenditure by Canadian government on social media advertising for Canada 150 in 2017, by platform (in Canadian dollars)." Chart. November 10, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/798062/canada-150-government-expenditure-social-media-advertising/
Global News . (2017). Net expenditure by Canadian government on social media advertising for Canada 150 in 2017, by platform (in Canadian dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/798062/canada-150-government-expenditure-social-media-advertising/
Global News . "Net Expenditure by Canadian Government on Social Media Advertising for Canada 150 in 2017, by Platform (in Canadian Dollars)." Statista, Statista Inc., 10 Nov 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/798062/canada-150-government-expenditure-social-media-advertising/
Global News , Net expenditure by Canadian government on social media advertising for Canada 150 in 2017, by platform (in Canadian dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/798062/canada-150-government-expenditure-social-media-advertising/ (last visited November 10, 2024)
Net expenditure by Canadian government on social media advertising for Canada 150 in 2017, by platform (in Canadian dollars) [Graph], Global News , November 10, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/798062/canada-150-government-expenditure-social-media-advertising/
