Italy: children's ways to influence on parents' buying processes 2016

In what ways does your child influence your decision to buy these products*?

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Release date

April 2017

Region

Italy

Survey time period

2016

Number of respondents

1,500 respondents

Special properties

parents of children aged between 5 and 13 who declared to be very or moderately influenced by their child

Method of interview

Face-to-face interview

Supplementary notes

*The considered product categories were toys, clothing, girls' shoes, video games and consoles.

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