U.S. average Black Friday discounts in 2016, by retailer

Published by Statista Research Department, Nov 24, 2016
This statistic presents the average Black Friday discounts in the United States in 2016, by retailer and product category. At 37.6 percent, Target reported in the highest average discount rate offered during their Black Friday sales.

Average Black Friday discounts in the United States in 2016, by retailer

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Release date

November 2016

Region

United States

Survey time period

November 2016

Supplementary notes

*Best Buy, Target, and Walmart online ad published by retailer for Black Friday 2016. Amazon Black Friday Deal week on November 21, 2016.

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