The graph shows data on the main sources of information regarding financial products and services in Chile. On a survey carried out in 2016, approximately 54 percent of respondents said that the most influential source of information about financial products and services was advertising from financial institutions. In addition, up to 30 percent of respondents stated that the main channel of institutional advertising was the financial institution's own staff.
Leading sources of information about financial products and services in Chile in 2016
Original question: "¿Cuáles de las siguientes fuentes de información siente que influyen más cuando usted decide elegir algún producto de las entidades financieras (bancos, financieras, cooperativas, etc.)? "
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Superintendencia de Bancos e Instituciones Financieras (Chile), & CAF - Banco de Desarrollo de América Latina. (December 15, 2016). Leading sources of information about financial products and services in Chile in 2016 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/790240/chile-sources-information-financial-services/
Superintendencia de Bancos e Instituciones Financieras (Chile), und CAF - Banco de Desarrollo de América Latina. "Leading sources of information about financial products and services in Chile in 2016." Chart. December 15, 2016. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/790240/chile-sources-information-financial-services/
Superintendencia de Bancos e Instituciones Financieras (Chile), CAF - Banco de Desarrollo de América Latina. (2016). Leading sources of information about financial products and services in Chile in 2016. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/790240/chile-sources-information-financial-services/
Superintendencia de Bancos e Instituciones Financieras (Chile), and CAF - Banco de Desarrollo de América Latina. "Leading Sources of Information about Financial Products and Services in Chile in 2016." Statista, Statista Inc., 15 Dec 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/790240/chile-sources-information-financial-services/
Superintendencia de Bancos e Instituciones Financieras (Chile) & CAF - Banco de Desarrollo de América Latina, Leading sources of information about financial products and services in Chile in 2016 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/790240/chile-sources-information-financial-services/ (last visited November 10, 2024)
Leading sources of information about financial products and services in Chile in 2016 [Graph], Superintendencia de Bancos e Instituciones Financieras (Chile), & CAF - Banco de Desarrollo de América Latina, December 15, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/790240/chile-sources-information-financial-services/
