This statistic shows the results of a survey released in 2017 in which respondents were asked what influenced their last purchase of an apparel and accessory item in the United Kingdom (UK). Out of those surveyed, 44 percent claimed that they were prompted to buy a product by websites or apps, making these the biggest driving factors among shoppers. Other influential factors were social media (19 percent of respondents) and retail stores (18 percent).
Factors that influenced the last purchase of apparel and accessories items for shoppers in the United Kingdom (UK) in 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Criteo. (October 21, 2017). Factors that influenced the last purchase of apparel and accessories items for shoppers in the United Kingdom (UK) in 2017 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/782465/apparel-last-influenced-product-purchase-united-kingdom-uk/
Criteo. "Factors that influenced the last purchase of apparel and accessories items for shoppers in the United Kingdom (UK) in 2017." Chart. October 21, 2017. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/782465/apparel-last-influenced-product-purchase-united-kingdom-uk/
Criteo. (2017). Factors that influenced the last purchase of apparel and accessories items for shoppers in the United Kingdom (UK) in 2017. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/782465/apparel-last-influenced-product-purchase-united-kingdom-uk/
Criteo. "Factors That Influenced The Last Purchase of Apparel and Accessories Items for Shoppers in The United Kingdom (Uk) in 2017." Statista, Statista Inc., 21 Oct 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/782465/apparel-last-influenced-product-purchase-united-kingdom-uk/
Criteo, Factors that influenced the last purchase of apparel and accessories items for shoppers in the United Kingdom (UK) in 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/782465/apparel-last-influenced-product-purchase-united-kingdom-uk/ (last visited November 13, 2024)
Factors that influenced the last purchase of apparel and accessories items for shoppers in the United Kingdom (UK) in 2017 [Graph], Criteo, October 21, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/782465/apparel-last-influenced-product-purchase-united-kingdom-uk/
