In 2021, the average online order value (AOV) on Black Friday in Brazil amounted to 753 Brazilian reals. That is approximately 16 percent more than the 652-real AOV recorded during the event the previous year. Overall, Black Friday's online sales revenue in Brazil increased by roughly five percent compared to 2020.
Average online order value on Black Friday in Brazil from 2013 to 2021
(in Brazilian reals)
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Ebit, & NielsenIQ. (November 27, 2021). Average online order value on Black Friday in Brazil from 2013 to 2021 (in Brazilian reals) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/779501/black-friday-e-commerce-sales-value-checkout-brazil/
Ebit, und NielsenIQ. "Average online order value on Black Friday in Brazil from 2013 to 2021 (in Brazilian reals)." Chart. November 27, 2021. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/779501/black-friday-e-commerce-sales-value-checkout-brazil/
Ebit, NielsenIQ. (2021). Average online order value on Black Friday in Brazil from 2013 to 2021 (in Brazilian reals). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/779501/black-friday-e-commerce-sales-value-checkout-brazil/
Ebit, and NielsenIQ. "Average Online Order Value on Black Friday in Brazil from 2013 to 2021 (in Brazilian Reals)." Statista, Statista Inc., 27 Nov 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/779501/black-friday-e-commerce-sales-value-checkout-brazil/
Ebit & NielsenIQ, Average online order value on Black Friday in Brazil from 2013 to 2021 (in Brazilian reals) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/779501/black-friday-e-commerce-sales-value-checkout-brazil/ (last visited September 20, 2024)
Average online order value on Black Friday in Brazil from 2013 to 2021 (in Brazilian reals) [Graph], Ebit, & NielsenIQ, November 27, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/779501/black-friday-e-commerce-sales-value-checkout-brazil/