Products for which consumers would not buy a private label in Spain 2015

Product typologies in which Spaniards would not buy a white label according to a 2015 survey

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Release date

October 2015

Region

Spain

Survey time period

June 17 - 26, 2015

Number of respondents

1,411 consumers *

Special properties

individuals who have purchased and / or used any of the following products or services in the last 12 months: bicycle, kitchen, dental, sports, appliances and technology, telecommunications and travel

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* In addition to the 1,411 online consumer interviews, personal interviews of about 45 minutes were conducted to experts and entrepreneurs from different sectors. Home The question allowed multiple answers.

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