Most important hygiene product purchase criteria in France 2015, by age

Top purchase criteria of French consumers when buying personal hygiene products in 2015, by age group*

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Release date

April 2015

Region

France

Survey time period

March 25-26, 2015

Number of respondents

1,016 respondents

Age group

18 years old and over

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* In the survey, the question was phrased as follows: "When you buy a personal hygiene product (shower gel, shampoo, liquid soap, etc.), what are the first criteria that you take into account?
Firstly? Secondly? In third place?

The percentages correspond to the answers of the persons who declared that the criterion in question was their first criterion of purchase.

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