Most used social media in Finland 2020, by platform

WhatsApp was the most popular social media platform in Finland in 2020. 84 percent of the respondents reported in a survey that they use WhatsApp, followed by 75 percent who use Facebook, and 71 percent who use YouTube. Only two percent of the survey respondents in Finland used the microblogging and social networking website Tumblr. The most common reason to use Facebook in 2019 was to keep contact with friends and family, according to 80 percent of Finns.  

Who is using social media?

   A survey investigated how often Finns used social networking sites in 2019. 58 percent of the surveyed men and 64 percent of the surveyed women had followed a social networking site in the past three months. In contrast, 20 percent of the men and 33 percent of the women said that they were following social media platforms several times a day. Over 50 percent of Finns followed social media at least weekly that year. 80 percent of the youngest respondents to the survey, aged between 16 and 24 years, were weekly social media users.

Finns and social networking over the years

   A sequence of surveys was conducted between 2011 and 2019, regarding social media participation among Finns. 45 percent of all respondents in 2011, and 67 percent of all respondents in 2019 used social networks in Finland.