France: top electronics online stores 2023

In 2023, amazon.fr was the leading online store in the electronics segment in France with e-commerce sales reaching an estimated 2.9 billion U.S. dollars. In second place, boulanger.com generated around 1.3 billion dollars in sales that year, followed by apple.com with 1.1 billion U.S. dollars in sales.

For more information and an extended ranking please visit ecommerceDB.com.

Top online stores in the electronics segment in France in 2023, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
amazon.fr	2,191
boulanger.com	1,275.3
apple.com	1,143.6
e.leclerc	250.9
fnac.com	243.8

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Release date

2024

More information

Region

France

Survey time period

2023

Supplementary notes

The e-commerce market category “Electronics & Media” covers the sale via a digital channel of physical media (e.g. books, DVDs, CDs, Blu-ray discs, computer/console games), consumer electronics (e.g. TVs, DVD players) and communication devices (e.g. desktop computers, laptops, smartphones, tablets).

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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