Share of sports apparel sales Björn Borg 2023, by country
In 2023, Björn Borg sold most of the sports apparel in Sweden with a share of 54 percent, followed by the Netherlands, amounting to a share of 18 percent of sales. In Finland, the percentage of sold sports apparel of Björn Borg reached 12 percent.
The Björn Borg Group owns and develops the Björn Borg brand. Its focus is on sports apparel, underwear, footwear, bags, and eyewear. Björn Borg products are sold in around 30 markets, of which the focus is on northern Europe.
The Björn Borg Group owns and develops the Björn Borg brand. Its focus is on sports apparel, underwear, footwear, bags, and eyewear. Björn Borg products are sold in around 30 markets, of which the focus is on northern Europe.
